This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages. This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work. Product details Format Hardback | 70 pages Dimensions
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers (9780062292988)
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Product details
- Paperback | 288 pages
- 134 x 206 x 18mm | 209g
- 28 Jan 2014
- Harper Business
- English
- 3rd ed.
- 7 charts and graphs
- 0062292986
- 9780062292988
- 8,398
Download Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers (9780062292988).pdf, available at ebookdownloadfree.co for free.
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