This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages. This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work. Product details Format Hardback | 70 pages Dimensions ...
The secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." -Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement." -Sally Hogshead, author of Fascinate and creator of HowToFascinate.com "Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing." -Adam Morgan, author of Eating the Big Fish and The Pirate Inside "A well-researched and insightful book that will hopefully spark a movement against traditional, sto...