Langsung ke konten utama

Das Todesjahr Des Konigs Herodes Und Das Todesjahr Jesu Christi (1882) (9781162346052)

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages. This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work. Product details Format Hardback | 70 pages Dimensions ...

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (0071782826)



The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
-Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
-Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
-Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
-Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners-among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer-Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

Stop talking about yourself-let the movement control your messageHome in on the core objectives of your concept or brand-and align these values with what people are for (or against)"Light the spark"-create a culture within your organization that can embrace and drive a movementLeverage your assets-content, events, expertise, connecting platforms-to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundaries
The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.


Product details

  • Hardback | 256 pages
  • 168 x 234 x 28mm | 534g
  • McGraw-Hill Professional
  • New York, NY, United States
  • English
  • 20 Illustrations, unspecified
  • 0071782826
  • 9780071782821
  • 520,138


Download Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (0071782826).pdf, available at ebookdownloadfree.co for free.

>DOWNLOAD NOW<

Komentar

Postingan populer dari blog ini

[PDF FREE] How To Get A Man To Cherish You...If You're His Wife : A no-nonsense guide for every wife or bride-to-be. (9780998018911).pdf

Being his wife is only the beginning... Do you long to be adored, treasured, valued, and held dear by your husband? It's not too late! How to Get a Man to Cherish You...if You're His Wife will help you change the way you're treated by the man you love. You'll start by hitting the RESET button on your relationship. I will give you strategies and practical ways to tap into and maximize your own feminine energy for the good of your marriage. You deserve the love you've always desired. This is a must read for every wife and bride-to-be! Being his wife is only the beginning. Every woman wants to be cherished by her husband. How to Get a Man to Cherish You shows you how to create this reality in your own marriage. Order Your Copy Today! Product details Format Paperback ...

Fly Guy Presents: Snakes (9780545851886)

Learn all about snakes with Fly Guy! It's time for a field trip! Fly Guy and Buzz are going to the zoo to learn all about snakes. With straightforward text, humorous asides, and kid-friendly full-bleed photographs throughout, young readers will love learning about these slithery creatures. Award-winning author/illustrator Tedd Arnold really brings nonfiction to life for beginning readers! And this book has eye-catching holographic foil on the front cover! Product details For ages 6-8 Format Paperback | 32 pages Dimensions ...

The Painted Veil (9781420972245)

First serialized in 1924 and published as a complete novel in 1925, "The Painted Veil" is the powerful novel of transgression and redemption by popular and prolific British author W. Somerset Maugham. "The Painted Veil" tells the story of the lovely and superficial Kitty Garstin and her unhappy marriage to Walter Fane, a quiet and honorable man. Kitty agrees to marry Walter not because she loves him, but because she fears being upstaged by her younger sister. Kitty travels to Tching-Yen with her new husband, where he is posted as a government scientist, and Kitty soon falls in love with her husband's colleague, the handsome and charming Charlie Townsend. Walter is not as clueless about her behavior as Kitty would like to believe, and eventually rejected by her selfish lover, he has her travel with him to mainland China to help during a dangerous cholera epidemic. The experience utterly transforms Kitty and she begins to take responsibility for her mistakes and u...